The global success of K-beauty continues its strong momentum into H2 2026, leading to exceptional growth for domestic cosmetics ODM (Original Development Manufacturing) companies. The traditional 'H1 boom, H2 bust' (strong first half, weak second half) formula in the cosmetics market is expected to be rendered irrelevant.

Unable to keep up with the influx of orders, some hydrogel mask pack ODM companies have even had to decline requests from major brands for an additional 1 million units. They are overcoming adverse conditions, such as a shortage of operating days in Q3, by transitioning to challenging two-shift work systems and investing in facilities.

This phenomenon suggests that global demand for K-beauty is not confined to specific periods but continues steadily throughout the year, demonstrating that ODM companies' innovative production capabilities are a key driver of K-beauty's growth.