The 'K-Beauty Edit,' a collaboration between Olive Young and Sephora, recently debuted as a pop-up store in Singapore, capturing the attention of local consumers.
K-pop star Jennie and Chinese actor Zhang Linghe participated in the pop-up event, which was accompanied by the release of adorable character collections.
This collaboration highlights Olive Young's strategy to bolster its global distribution network and Sephora's commitment to expanding its K-beauty portfolio, helping to raise the profile of K-beauty in the local market.