Global beauty media outlets are spotlighting the newly emerging 'blur (soft-focus)' makeup trend from Korea. Applying diffused color expressions to the lips and blush creates a natural, effortless mood.
This trend is analyzed as a shift away from Instagram-era sharp contours and strictly defined lips toward a more 'blended-out' color expression. Under-eye highlights and aegyo-sal emphasis are also mentioned in the same context (peekkorea.com).
From a consumer perspective, this trend reflects growing demand for an effortless, natural 'effortlessly chic' look. Industry observers note it as a key example of K-beauty's signature soft aesthetic expanding further into color cosmetics.